Characteristics of Effective Infographics Activity I

The following list of attributes is from your Rubric papers.  Try to identify categories for the attributes that consist of related characteristics.  This will help us to decide on a final set of attributes for our class rubric.  Try to create categories so that all of the characteristics are included in a category and no characteristic is in a category by itself.

  • Informative – audience learns something
  • Easy to read
  • Easy to understand
  • Interesting
  • Uses quality data
  • Has a point of view
  • Manageable amounts of info
  • Easily distinguishable and comparable data
  • Good use of contrast
  • Clear labeling
  • Created for a reason
  • Appropriate visual methods
  • Not wasting space
  • Black and white factor
  • Avoid information overload
  • Key identification
  • LATCH
  • Data dense
  • Use of axis labels and scales
  • Vertical or horizontal organization
  • Use of color
  • Data in chunks
  • Appropriate for intended audience
  • No distortion of data
  • Legibility
  • Space management
  • Visibility across different mediums
  • Simple and organized
  • No chart junk
  • Visually pleasing
  • Grab viewer’s attention
  • Balance between amount and size of text
  • For a general audience
  • Consistency of content
  • Accuracy
  • Encourages comparisons
  • Clear purpose
  • Creative
  • Engaging
  • Appropriate size
  • Meaningful story
  • Functional – effectively portrays the data
  • Miller’s magic number
  • Use of realism
  • Use of noticeable differences in size
  • Appropriate use of fonts
  • Display what is relevant
  • Use of pictures

8 Responses to "Characteristics of Effective Infographics Activity I"

  • Our group found that the various attributes could be split up into 3 different groups: Design, Clarity and Draw or, Interest. Design speaks for itself, it’s meaning being that every infographic should have some general layout for how it will look as a final product and should be organized well enough that its not hard to extract the data from it. Clarity is another category, as it shows how easily the data is read. If a graphic is not clear, there is no way to read and effectively extract the necessary data from the graphic. This also includes the use of fonts and colors. Finally there’s Interest. If there’s no compelling reason to look at the graphic, then the reader will not fully understand the graphic. This means that the artist needs to effectively use color, and imagery in there graphic to give a real understanding of the data.

    1 marnold said this (November 13, 2011 at 4:20 pm)


  • First, our group categorized all the different words based on similarity. Words that were synonyms like “easy to read” and “legibility” were grouped together. We had four categories that the words fit in to: 1. Graph has a purpose, 2. Visually pleasing, 3. Characteristics of a graph, and 4. Data is reliable. The “graph has a purpose” category contained characteristics like simple, organized, functional, and informative. This category deals with the function and purpose of the graph. When you make an infographic, you have to create it for a reason and be sure that is conveys the purpose effectively. The second category, “visually pleasing”, deals with words that deal with the aesthetic properties of the graph. The graph should be interesting and keep the viewer’s interest. The use of color, contrast, and creativity should be taken into account when using principles from this category. The third category, “graphic characteristics” encompasses the characteristics that make up a graph such axes labeling and key identification. These principles help the viewer understand the data that is being presented in the graph. The last category, “reliable data”, proves that the data being used is legit and not from a biased source. It is important to cite all sources and to not distort any data in order to allow people to believe the data being presented.

    2 mjohri said this (November 5, 2011 at 5:25 pm)


  • 1. Quality of Information/appropriate for audience
    The purpose of info-graphics is to present information in a visual way. For any info-graphic it is necessary for the information to be reliable. Any distortion in data of any sort can result in any info-graphic being useless. The information also must be appropriate for the audience or else the info-graphic has no purpose for the audience and will most likely be ignored.

    -Informative – audience learns something - Uses quality data -Has a point of view
    - Created for a reason -Appropriate for intended audience -For a general audience
    -Display what is relevant -No distortion of data -Accuracy -Consistency of content

    2. Clarity/Organization
    It is extremely important for the data and information to be presented in a manner that makes it easy for the audience to understand. Info-graphics are meant to be an effective way for people to visually obtain data. If the data is presented unclearly then the purpose of the info-graphic is tainted.

    -Easy to read -Easy to understand -Easily distinguishable and comparable data
    -Good use of contrast -Clear labeling -Appropriate visual methods -Not wasting space
    - Black and white factor -Key identification -Use of axis labels and scales
    -Vertical or horizontal organization -Use of color -Legibility -Space management
    -Visibility across different mediums -Simple and organized -Visually pleasing
    -Balance between amount and size of text -Clear purpose -Appropriate size
    -Use of realism -Appropriate use of fonts

    3. Creativity/WOW factor
    Info-graphics must be able to grab the audience’s attention so they want to view the info-graphic. Pictures are often an excellent way to add to the creative factor of info-graphic because pictures grab the reader’s attention more than just numbers. It is important that the designer of an info-graphic does not overuse pictures which cluster the info-graphic and ruin the organization of the info-graphic.

    -Interesting -Grab viewer’s attention -Creative -Engaging -Meaningful story
    – Use of pictures

    4. Use of Information/data
    It is extremely important for the information in an info-graphic to be a manageable amount for the reader to comprehend. If an info-graphic has too much information or data it can be difficult for the reader to understand the data and the purpose of the info-graphic can be lost in translation. It is also important for the information to be accurate and consistent.

    -Manageable amounts of info -Data in chunks -No distortion of data -No chart Junk
    -Accuracy -Encourages comparison -Functional -Millers magic number

    3 Tyler Back said this (November 4, 2011 at 6:32 pm)


  • Our group categorized these attributes into four different categories: clarity, data, display, and audience appeal. We put attributes such as easy to read, easy to understand, simple and organized, and no chart junk into the category of clarity. This is aspect is very important to infographics in order to make them simple and useful. In the data category we placed data chunks, data dense, point of view, and quality data. This is important because data is the main parts of any infographic to make a clear point to the audience. In the display category we placed color usage, use of contrast, vertical or horizontal organization and use of axis and scales. This is important because the display of a graphic closely relates to the effectiveness of the graph. Audience appeal includes interesting, grabs viewers attention, informative-audience learns something, and appropriate for intended audience. This is important because in order to have a successful infographic you must have the audiences attention and interest in what you are showing.

    4 awitmer said this (November 4, 2011 at 2:07 pm)


  • For the characteristics of effective infographics the four categories that our group believe to have the characteristics fall under are clarity, effectiveness of data, design, and purpose. For clarity characteristics like legibility, easy to read, clear labeling, simple and organized, and avoid information would fall under this category. For effectiveness of data interesting, data dense, informative, and uses quality data would be characteristics that would go with this category. For design characteristics like good use of contrast, black and white factor, and use of color would follow this category. Lastly, purpose, has point of view, created for a reason, and appropriate for audience would be the characteristics that would fall under this category.

    5 thensley18 said this (November 4, 2011 at 12:07 pm)


  • Our group broke down the attributes into 4 separate categories, clarity, legibility, reliable data, and aesthetics. From the clarity category we chose attributes like interesting, created for a reason, creative, engaging, and informative to the audience. The legibility group has attributes like, easy to read, easy to understand, clear labeling, appropriate size, and space management. In the reliable data group we put attributes like, uses quality data, no distortion of data, accuracy, use of realism, and data dense. Finally for the aesthetics group we categorized attributes like avoid information overload, visually pleasing, good use of contrast, black and white factor, and no chart junk.

    6 kgorslin said this (November 4, 2011 at 10:10 am)


  • Our group identified five general categories for the multitude of attributes listed, including aesthetics/design, clarity, data representation, information and use of space. The aesthetics and/or design of an infographic includes anything from use of contrast to appropriate font choices. Ultimately these choices contribute to the image’s overall legibility and interest to the viewer. Clarity may overlap with design choices, but also applies to the presentation of the data as well, as may be measured by ease of understanding, clear labeling, and functionality.
    While data representation and information may sound similar, data representation contends more with the integrity of the data being presented, for example, the use of quality, undistorted data represented in an accurate manner. Information is, generally speaking, the overall message of the infographic. Appropriateness for the intended audience, point of view, and purpose are all traits of the information category. Lastly, use of space also slightly overlaps with design choices, but also prohibits against information overload, promotes overall organization and gauges appropriate sizing.
    While attempting to organize these categories, some specific attributes could be placed in multiple groups, such as “avoid information overload” and “encourages comparisons.” Such strong overlaps (both fell into three of our group-created categories), could indicate that these particular attributes are absolutely vital to successful information design.

    7 Brooke Andrews said this (November 4, 2011 at 9:56 am)


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