Infographic of the Day I

Describe the infographic and where you found it (include a link). What data is provided in the infographic, who is the intended audience, what is its purpose and to which family of graphs does it belong?  Explain your answers.  What are “two stories” for your infographic  – one broad and one specific?  Describe the infographic using the LATCH and AIDA communication strategies.  Do you think the infographic is effective?  Explain your answer.

28 Responses to "Infographic of the Day I"

  • Info-graphic of the Day:
    DATA: This infographic shows a US map, with areas with the most Coal Mining Incidents that resulted in more than 5 fatalities from 1839-2009. The shade of green represents what year the incident took place and the size of the circle represents how many fatalities occurred there. The bottom of the infographic compares Coal Mining Fatalities in the US vs. China in 2008. Each person represents 50 fatalities.

    Audience: The audience for this map could be anyone interested in the dangers of coal mining, safety improvements in mining, or people interested in the general safety and health of US workers.

    Purpose: The purpose of this map is too showing areas in the United States that have had many incidents that resulted in the death of coal miners. Its other purpose is to show the overall improvement of the safety of coal miners in the United States from 1839 to 2009 and how we compare to China.

    Family: This belongs to the Time Series Graph or Sequence graph because it shows how a certain characteristic (safety of coal miners) changes over time.

    • Broad Overview: A general statement of the infographic would be that coal miners have encountered fatal incidents in the United States.
    • Specific Statement: Many of the Coal Mining Incidents that resulted in fatalities occurred along the Appalachian Mountains Range in the United States.

    • Location: This infographic uses location; it uses a map and different locations of the United States to help us understand where Coal Mining Incidents take place.
    • Alphabet: No indication of the use of Alphabet.
    • Time: This infographic uses the time principle; it gives us a timeline of Coal Mining fatalities from 1839 to 2009 on a US map.
    • Category: No usage of category.
    • Hierarchy: This infographic uses hierarchy by the use of its circle sizes. These circle sizes represent the magnitude of coal mining fatalities in the United States.

    • Attention/Awareness: This infographic wants to help make Coal Miners aware of the most fatal spots in the US. It also wants to bring attention to people of China to improve their safety in Coal Mines.
    • Interest: This infographic is interesting because it shows how dangerous Coal Mining is.
    • Desire: This infographic gives me the desire to never coal mine.
    • Action: This calls for constant improvements in the Safety of Coal Miners, especially in China.

    Effectiveness: Besides the color usage on this infographic, the infographic successfully displays its purpose.

    1 sbarlow12 said this (November 14, 2011 at 3:10 pm)

  • Source:

    The infographic I picked shows what time people leave their houses for work. The percentages in the infographic are from 131,016,810 american workers who are all over 16 and do not work at home. The data was collected from the census bureau from the 2010 American Community Survey. I chose this infographic because its something that everyone can relate too; everyone knows someone who goes to work or they go to work themselves. I also thought the data was interesting because i always assumed the majority of the work force left for work a lot earlier than 9:30 am. The data shows that about a quarter of the American work force leaves for their job after 9:30 am. The purpose of infographic is to show when everyone else leaves for work. The audience is anyone in the United States who has a job or is thinking or getting a job. For LATCH the infographic belongs to category and time. A broad statement is that Americans leave for work over a wide variety of time throughout the morning. A specific statement is that 3.6% of Americans leave for work between 5 and 5:29 am. I think the infographic is effective because it clearly shows what its suppose to and grabs the viewers attention.

    2 Tyler Back said this (November 14, 2011 at 12:27 am)


    This infographic poses the question as to whether or not its better to replace an appliance when a certain part breaks, or to just go an buy a brand new one. I found this on which.
    The graphic uses the CH portion of the LATCH ideology, having categories for each of the parts that could break, as well as giving a hierarchy as to which one costs more and how easy something is to fix. It’s audience is definitely people who are interested in either fixing their current appliances, as well as those who in the future might want to buy a new appliance. This graphic uses colors as a way to tell you that something is good or bad, and also shows us that the hardest thing to fix that is also the most costly is the Bellow in a washing machine, while the most expensive in general is the ice maker in a household refrigerator. I think this graphic is effective because it gets its point across well, which is to let the audience know that they can fix things for a cheaper cost than the professionals, thus saving the reader potentially a bit of money.

    3 marnold said this (November 13, 2011 at 4:03 pm)

  • Crayola Color Chart

    Where I found it:
    Why I chose it: Pretty colors, also very unique.
    Data: The amount of colors available as Crayola crayons over the company’s history.
    Family: Time sequence, as the data changes as a function of time.
    Purpose: To display the multitude of colors Crayola has both created and retired over the last nearly 100 years.
    Audience: Anyone familiar with what a crayon is.
    Broad story: Crayola started out with very few colors, and now offers many.
    Specific story: Crayola’s original eight colors grew to just sixteen after its first 50 years, and has since exploded to 133.

    LATCH: This infographic uses categories and hierarchies to display its data. The colors are the categories, and are colored to match the color they represent. They are then sorted by colors more or less similar to each other, so that adjacent colors do not contrast with each other.

    Attention: The graphic is very unique and incredibly colorful, which easily grabs the viewer’s attention.
    Interest: Nearly everyone has used crayons as a child, and knows what they are and how they work, and remembers how many colors they had to use when they were a kid.
    Desire: The graphic may invoke a nostalgic memory in viewers remembering to how many colors existed when they would have still used crayons frequently.
    Action: The viewer might cause the viewer to want to use crayons or give them to their children.

I believe this infographic is quite effective. It is visually appealing and draws attention to itself, and is very well organized and simple to follow down. It abides to many principles of good design, uses a minimal of words and displays the data in a friendly, language-agnostic, and attractive manner.

    4 aelindeman said this (November 12, 2011 at 11:29 pm)

  • Yankees Vs. Angels – How they spend their money


    Data: Shows the total amount each team Spends and to what players the money goes to.

    Audience: The directed audience would be to Baseball fans, Yankee fans, and also Angels fans.

    Purpose: The purpose is to show where all the money goes when putting together a Major League Baseball team.

    Family: I believe this graph belongs with the correlation family because it’s showing how much each team spends compared to the other.

    Category: It shows the two different types of teams. It shows the Angels and the Yankees.

    Hierarchy: The graph has different fonts to represent how much they make compared to other players. while their names are compared to other players they’re also divided up into teams depending on what color their name is in.


    Interest: this graph would interest anyone who likes baseball.

    Desire: This graph can make someone desire to want to play professional baseball after they see the amount of money they make.

    I don’t think this graph is that effective because it doesn’t list exactly how much each player makes. Despite
    that, The graph is still pretty cool.

    General statement: Professional baseball players make a lot of money.

    Specific Statement: The Yankees spend 201 Million dollars on their players.

    5 cardient said this (November 12, 2011 at 3:28 pm)

  • Data:
    -shows the number of facebook users compared to the population of different countries
    -Timeline that shows the increase in the number of users over a 2-year period (4x increase)
    -projected users by 2011

    Family of graph:
    -First two are proportional charts (show the number of FB users in relation to other countries)
    -Last two are timelines (show the increase in users over two years and the predicted number for 2011)

    -To show the increasing popularity of Facebook and how many people in the world have access to it and use it
    -To show just how big Facebook is, graph compares the populations of different countries to the number of users

    -general public and facebook users
    -Would be interested in knowing just how many people use facebook and how popular it is

    Two Stories:
    Broad: facebook has a large number of users form countries around the world

    Specific: the only two countries that have more people than users on Facebook; China and India

    -attention is grabbed by the graphic because facebook is such a popular topic and people will want to know more about it
    -interest: generated by the color, topic and the organization
    -no desire, but people who don’t have a facebook may want to make one after seeing how popular it is

    Effective because it’s visually pleasing, informative and somewhat comical.

    6 mjohri said this (November 12, 2011 at 10:59 am)

    This infographic is trying to dismay how rapidly the population has increased and show where we as a planet are going. As of 2010 we are at 6.9 billion people in population. It also is conveying the individual Continent growth. The intended audience seems to be those who study population growth or could be used as a teaching tool in Geography classes. The first graph is a proportional graph and the other is a time series graph. The broad story of the graphs are that population of Earth has exponentially increased in the past 200 years. And the specific story is that most of the increase has come from the continent of Asia.
    The Graphs use Location, Time and Hierarchy from the LATCH principle. Location; by how is conveys the use of Continents, Time; as is shows the increase of population over each 200 yrs, and Hierarchy as it portrays the different in amount of liquids in the Continent needles.
    AIDA – your attention is drawn to the blue representing Asia as it is different from the other colors, the others are all on the same spectrum of color compared to the blue so it stands out. The Interest and Desire of this infographic would be for learning purposes and to show how rapid the population growth is. This graph is very effective in showing that the population growth has more than doubled in the last 200 yrs and we are looking at even more growth. The only thing I don’t like is that it doesn’t show where the current population is, and if it matches the growth.

    7 Alex Richardson said this (November 12, 2011 at 10:25 am)

  • Purpose- purpose of this infograph is to prove that the Ipad is the dominant tablet on the marker

    Audience- This infograph applies to potential buyers interested in a a tablet

    Data- The data is displayed in 3 ways: Bar graph displays that more ipad tablets are shipped each year than the ereader, The pictograph displays the different uses the ipad can perform compared to other tablets, the data at the bottom displays that the ipad has the highest percentage for market share

    Why I chose this infograph- I chose this infograph because I have an ipad and I really enjoy it. I also wanted to learn more about the other tablets oLn the market

    Broad Statement- The Ipad is the most popular tablet on the market

    Specific Statement- The Ipad has shipped over 71 million units for 2012, while the ereader has only shipped 17 million unites

    LATCH- This infograph displays the category principle of LATCH. This is shown by the pictograms. Each pictogram describes the number of people who use ipad for multiple reasons compared to the limited amount of uses the other tablets can display


    Attention- Your attention is drawn to the creative way in which the information is displayed. The data is displayed on an actual ipad, the product the infograph is about

    Interest-The interest is the people who would be interested in buying an ipad

    Desire- Potential buyers who want to learn more about ipads and other rival products

    Action- From this infograph, people might decide that they want to buy an Ipad compared to other potential products

    Effective- This infograph is not effective. It is very biased and only presents the pros about the ipad and and displays information how others rival products are not as good as the ipad. I would not recommend this infograph to potential buyers that are looking for a tablet

    8 Nicholas Kent said this (November 12, 2011 at 12:50 am)


    This infographic shows the carbon footprint of spam. It’s inteded audience consists of really anyone who hates spam with a concentration on environmentalists. It’s purpose is to educate about the carbon footprint of spam email. Broadly speaking, it shows the top three spam producing countries. Specifically, the US produces 6% more carbon emission than China with spam. It uses location to show the areas of highest spam production. The graphic also uses hierarchy in its comparison of carbon emissions. It grabs attention with its bold type and striking colors, and holds the reader’s interest with pertinent, yet not cliche information. I thinks the graph is effective because it applies the LATCH and AIDA principles and presents interesting information that’s not too popular, but not too obscure.

    9 cmackey said this (November 12, 2011 at 12:19 am)

  • “The Billion Dollar-O-Gram”

    1. Data- This info graphic displays how the United States spent their money over a short period of time. It shows different things like Walmart profits, the money given to the War in Iraq, and probably the most important, how much money the United States is in debt.

    2. Audience- The audience of this infographic would be the general republic, but mostly tax paying adults, in my opinion.

    3. Purpose- The purpose of this infographic is to inform society on the recent spendings and earnings of the Unites States’ money, whether it be with businesses, the war, internationally, and more.

    4. Family graph- This graphic belongs to the Data Distribution Graph family because it displays how the data is distributed and also shows many details of where our country’s money is going.

    5. Two stories- The big story of this graphic is that billions of dollars is being spent everyday, all year, all over the United States. The small picture is that the United States is in a lot of trouble financially, and a lot of money goes to many successful businesses and organizations. The spending and earnings of money makes our economy continue to work.

    6. LATCH- This graphic is in the “time” and “hierarchy” categories of LATCH. It is “time” because it displays the amount of money spent/earned over a period of time. It is also hierarchy because the various sizes of the boxes represents how much money is being shown.

    7. AIDA- In AIDA, the graphic goes under the “attention” and “interest” category. It goes with “attention” because this graphic’s unique design and bright colors could catch anyones attention. It is also under “interest” because any American would find this interesting to see how much money is throughout the United States, and more importantly, how much the United States is in debt.

    8. Effective?- This graph is very effective in my opinion and one of my favorite infographics because it shows the nation’s money and successful businesses and organizations, in a simple, yet unique, way. Anyone can appreciate this infographic, whether you are a child, or an adult. It is filled with fun facts, but also some serious information.

    10 Callie Wysor said this (November 11, 2011 at 5:29 pm)

  • The infographic that i chose was from:
    This infographic was produced by Princeton’s International Networks Archive.It displays the difference in income amongst fast food chains with numerical values and also size differentiation.
    -The data shown is the amounts of money (in billions) that each company makes in sales
    -The audience is people that spend money on fast food and at theses chains
    -The purpose is to portray which fast food chains bring in the most revenue through sales
    -I would say that this infographic belongs in the data distribution family because it has one axis and shows the values of the data
    -The broad story for this infographic was: A range of fast food chains bring in billions of dollars in sales. The specific story was: KFC, with 8.2 billion in sales, brings in twice as much revenue as Starbucks with 4.1 billion
    -This infographic belongs in the category section of the LATCH concept because it shows different corporations
    -When it coms to AIDA, this graph grabs attention and gains interest, but it doesn’t spark desire/emotional response therefore people wouldn’t take action either
    -I would say that if one focuses on the numerical data then his graph is very effective. But if one only pays attention to the difference in size amongst the logos, then this graph can be misleading

    11 bgeorge said this (November 11, 2011 at 4:34 pm)


    Why- I Chose this graphic because its about baseball and I love baseball.

    Data- The data presented in this graph is very simple and straightforward its to present how good the yankees are as a whole team compared to all the other teams in the MLB

    Audience- The audience in this graph for which is intended is anyone who is intrested in the MLB or a die hard yankees fan or also the players in the MLB giving them an idea of where they stand comapred to others.

    Purpose- To present how good the yankees are as a team compared to all the other teams in the league.

    Family- The family this graphic belongs to would go under the category of diagrams because ots not using any kind of numbers and is illustrating how good the yankees are compared to every other team.

    2 Stories- The yankees as a team are a very good (broad) and the yankees are in 1st in average, 3rd in power as well as speed, 11th in pitching and 7th in defense which in the MLB is very good and proves the yankees are one of the top teams and have a very good chance of winning a lot of games in the upcoming season.

    LATCH- In the LATCH principle this graphic represents two of the 5 principles which are category and hierarchy. It is categorical because the graphic splits into 5 different categories which are average, power, speed, pitching and defense. Its also hierachial because it shows where each team is, in each category compared to other teams in the MLB.

    AIDA- It brings out the attention in anyone interested or plays in the MLB. It draws intrest to the audience because they might be curious of where their team stands comapred to the others. I don’t belive it brings any kind of emotions because its not a graph that would bring out emotions unless someone is upset in where they stand as a team who plays for that particular team. Actions I think could be taken by the players in trying to gain the top seed in each category making them practice harder longer and better to imporve their status.

    Effective- I beleive this graph is effective in presenting the data trying to be comprehended. On the other hand the colors in this graph for the text are completely inapporiate because in the outfield where the text is white on a light green color might be hard to read for some people so in other words the text color should be changed to a possibly a little bit larger text and put into black so it can be read better.

    12 jono31 said this (November 11, 2011 at 1:25 pm)

    • encourage our economy in the current hard times
    • clear, eye-catching, meaningful
    • popular business
    Purpose: explain the ways that UPS has benefitted our society in order to promote the business
    • those interested in shipping (average adult)
    • those concerned about the UPS’s effects
    • companies interested in merging or investing in UPS
    Data: categories of society that UPS influences (marketplace, environment, workplace, community)
    Family: Discipline Specific Graphs because it includes disciplines of business, economics, statistics
    LATCH: Categories- marketplace, environment, workplace, community
    • Attention- vibrant colors, UPS logo catch attention
    • Interest- modern day finds much interest in economy, environment
    • Desire- implies that UPS is doing so much for the economy, community and environment
    • Action- people will use UPS more often
    Two Stories:
    • Pattern Perception- UPS takes pride in the benefits it has created for the United States’ Environment, Workplace, Community and Marketplace
    • Table Lookup- Non-profit organizations in the community have benefitted from 1.2 billion service hours from UPS employees
    Effective: This infographic is effective because it shows the sustainability delivered by UPS, as the title indicates, it goes into detail in several categories that have benefitted. The graphic is catchy and serves the modern interests of US citizens. It is legible and the font does not take away from what is being displayed. There is a caption at the top that effectively summarizes the diagram.

    13 Mo Sunderland said this (November 11, 2011 at 11:42 am)

  • Source:

    The reason I chose this infographic is because I really love animals and I thought it would be interesting to see what types of pets people had in their homes across the U.S. The data in the graphic is the percentage of US households owning a pet and the other number is the average number of a the specific pet in each household, but they are arranged highest percentage. The purpose of this graphic is to break down what types of pets people own into manageable chunks. The audience would be any pet owner, someone considering buying a pet, or anyone interested in animals.
    For LATCH I think this graphic fits into hierarchy because it is going from highest percentage to lowest. Also AIDA fits as well with interest because I personally think it is an interesting graphic and it makes you think about where you fit in with the general public. The 2 stories on this graphic would be, Americans keep a variety of pets and dogs are the most popular pet with 37% of American households owning one.
    This graphic is effective because it gets its point across in a clear and concise way. Although it is in black and white I don’t think that it takes away from the overall graphic because as a viewer you are almost expecting it to be in color and the black and white makes it that much more eye-catching. Overall it is an effective graphic.

    14 kgorslin said this (November 11, 2011 at 10:51 am)

  • Title: “Every Drop Counts: 10 Ways to Stop Wasting Water”


    Data: The amount of water consumed by the average four person family per day.

    Purpose: To show how the average family wastes water and how to prevent/lower their consumption per day.

    Audience: Families throughout the country, environmentalists

    Family: Relationship- shows the relation between different household activities and water usage

    LATCH: Categories-gives different categories in the center of the graph

    AIDA: Attention- to the amount of water wasted
    Interest- to environmentalists
    Desire- to change their ways
    Action- tells how to conserve water

    Two Stories: Broad- Water is wasted on a daily basis
    Specific- A load of laundry uses 4x as much water as a load of dishes.

    Effective?: Yes and No. It brings attention to the problem of wasting water and also gives ways to reduce our consumption but, the lie factor in the graph looks to be very big.

    15 Kaleb Nguyen said this (November 11, 2011 at 10:23 am)

  • My infographic shows the percentages of popular smartphones dominating the mobile market in the first quarter recorded in 2010. This chart shows a variety of carriers all competing for customers in the smartphone industry. I found this infographic at This pie chart belongs to the proportion chart family and appeals to an audience who uses these smartphone carriers such as Blackberry or Apple.
    -Broad -Many people in the United States use smart phones.
    -Specific -RIM Blackberry OS has the largest portion of the smartphone market share at 35%.
    -LATCH -Separated into categories of smartphone carriers like Android or Palm in hierarchical order shown with percentages and different colors for different carriers.
    -AIDA -Grabs audiences attention because many people use these mobile carriers. People may be interested on which carrier is the most popular. Desire and action don’t really apply but people could desire to own one of these smartphones or people could take action to buy one of these devices.
    I found this infographic effective because there is no information overload or unnecessary information. It displays the information and the message clearly. Also gives us a sample size used (n=11,724) to show the data is reliable.

    16 kshavala said this (November 11, 2011 at 10:18 am)


    Facebook infographic

    Purpose: This infographic is all about facebook and what it does, earns, and provides.

    Audience: Anyone who has used facebook or plans to invest in any time, or money, into the website.

    Data: The data in this graph is shown two main ways: percentages and numerical values.

    Why did I chose this graph: I think its one that many could relate to, due to the fact that we all use facebook, and it has a lot of interesting things on it.

    Broad Story: Facebook is used for hundreds of different reasons, causing a bunch of different data points.

    Specific Story: Facebook is expected to gain 118% in advertisement this year alone.


    Location: There would not really be a location, besides on the internet.

    Alphabet: There is none.

    Time: The time is too broad and does not specifically have a year.

    Category: It is linked into percentages and values.

    Hierarchy: There is none that I can see.


    Attention: The readers eyes would go first to the huge number on the top of the page stating how many users there are, but after that the attention would be lost for there is too much and the print is far too small.

    Interest: There is much interest in the shear fact that everyone uses facebook, and these numbers are intersting.

    Desire: I would say, even with seeing this graphic, most people would just continue to use facebook as much as they are now.

    Action: There is not really an action to be taken.


    I believe that this graph would seem to be effective, but when you actually dig down to see whats truly behind the graph, its not effective at all. This graph has one huge heading, and a huge figure ‘facebook’ head in the middle, which is immediately where all the attention went to as the reader. But from there the print gets smaller and smaller until its barely legible by the reader at all. The colors are all a bit too bright and cause glare and contrast that should not be there.

    Another point on this graph is that there is not a set time, the placement is very broad. I would say that it would be much more effective if the data had a set year in which this information was retrieved for it would set barriers to what people thing on it.

    For the most part, I would say that this graph was anything but effective and it was just made because it looked pretty cool from the beginning.

    17 mbuckner said this (November 11, 2011 at 3:13 am)

  • This infographic is about how our water is used in the households of the United States. It shows the top ten uses of water in a household and also shows ways to reduce that usage.
    Data: The data in this is the number of gallons of water used, on average, in households in the United States. There is also data on how the water is used within the household, and solutions to reducing that amount.
    Audience: The intended audience for this infographic would be almost anyone in the United States who owns a home.
    Purpose: The purpose of this infographic is to show people how much water we use in the US and how much water is wasted per household. It is also to show how we can reduce our water usage.
    Family: This infographic is a part of the relationship graphs family because it shows the relationships between different uses of water in the household and compares them visually through the water droplets that are made to scale.
    Two Stories:
    Broad- Water is used differently in the households of the US.
    Specific- For every full load in the dishwasher, ten gallons of water is being used.
    C- This infographic separates how water is used in households into different categories.
    H- It uses hierarchy though the use of the size of the water droplets. This effectively visually shows where the most water is being used in the home.
    A- This grasps the readers attention through the use of colors and pictures that stand out from the dark background.
    I- The people that would be interested in this graph would be those who are interested in water conservation. Those who don’t care how much water they use would not show much interest in this graphic.
    D- Peoples desire in this graph would be evoked if they wanted to see how much water they might be using in their house.
    A- This graph was made so that people would take action. The goal of this graph is to show people how to reduce their water usage and lead them to act on what they learn.
    Effective: I think this graph is very effective. It displays information that is relevant to all who live in the US. It also uses that information to get a clear message across. The pictures in this case add to the interest and help the graph to further convey its message. The water droplets are also shown in scale with one another to make the visual difference apparent and accurate. Beyond just showing facts, this infographic provides description and ways to solve each individual problem, making more effective.

    18 Heather Kennedy said this (November 11, 2011 at 1:39 am)


    The creator of this infographic is giving numerical information about the color preference between males and females. The graphic uses a pie chart and shows the percentage of what color is preferred and gives separate sets of data for males and females. This graphic is a proportional chart; it compares data without using scales, and shows the percent that each section represents. By looking at the male graphic you can see that majority like blue and that the least appealing is yellow. For the female graphic you see that the majority likes blue and the grey and white are the least liked. Specifically you can see that a majority of females like purple and men don’t. This graph uses categories of colors. Groups are not labeled but you can distinguish the different colors. The audience is care about the biology of what colors male and female brains are attracted to. The colors are bright so it would attract people to look at the graphic.

    19 Claudia Autore said this (November 10, 2011 at 10:50 pm)


    The Worst of Oil Spills

    Purpose: The purpose of this graphic is to illustrate the amount of oil (in tons) involved in the world’s worst oil spills.

    Audience: Anyone interested in environmental activism, or merely anyone interested in the Gulf Oil Spill (Deepwater Horizon) that occurred last year. This is most likely used in conservationist propaganda.

    Data: The data here is represented in tons (tonnes) of oil, the factoid in the lower left corner, and the year of each spill.

    Why I Chose It: I chose this infographic mainly because it deals with a topic that I feel strongly about. It also appeared to more or less fit the criteria I set forth in my essay.

    Broad Story: A general observation we can make is that the Gulf war Oil Spill was by far the largest

    Specific Story: A more specific observation would be that the two spill off the coast of South America both occurred in 1979


    Location: This graphic absolutely encompasses location aspects, illustrating where the spills are distributed across the globe. This data could be used to draw conclusions regarding the frequency of spills. For example, the majority of these spills occurred in the Atlantic Ocean.

    Alphabet: N/A

    Time: The years posted alongside the spills help us to further draw conclusions about the data. For instance, we see that the Deepwater Horizon spill was the most recent; essentially the worst spill in 19 years.

    Category: N/A

    Hierarchy: The different sizes of the spills organizes them in a hierarchy according to amount of oil spilled. For instance, the Gulf War Spill ranks the highest, followed by the Ixtoc I Oil Well, and so on.


    Attention: The bolded font at the top “worst oil spills ” helps draw the reader’s attention, as well as the intimidating blobs of ink on the otherwise stark map. Our attention is also immediately drawn to the one red colored spill, 2010’s Deepwater Horizon.

    Interest: Not much is needed to generate interest in this subject in light of last years Deepwater Horizon spill. In fact, this graph is definitely a direct result of the intrigue around the 2010 disaster.

    Desire: The national guilt/outrage generated by the Deepwater spill is given perspective here, showing how it is simultaneously the biggest spill in American history but still one of the lowest ranked on the “Terrible Top Ten”. Also, if you look closer you can see how this is actually the worst spill in 19 years. Depending on which view is perceived, this graphic could serve to either calm or incite the public about the topic.

    Action: This graphic is most likely created with he goal of stimulating interest in the Deepwater spill, with the eventual goal of prompting donations/volunteerism for the clean up effort in the Gulf of Mexico.

    Effectiveness: All in all, I’d say this is a pretty effective graphic. It grabs the attention and presents clear, concise, and pertinent data. It doesn’t take much to understand what this graphic is trying to illustrate, lending it a certain air of professional credibility. The font is perfect, the bolded piece of the title saying just enough to grab the readers attention. However, I do take issue with the different font on the “the”. It may just be a personal preference, but it seems too out of place here. The focus of the graph is also obvious, the Deepwater Horizon well highlighted in red. However, one complaint I have is that the graph could be construed as misleading. If one simply glances at the graph in passing, they would see two things: The Deepwater Spill and the Gulf War Spill. In this light, the Deepwater well looks like no big deal, sort of removing a bit of credibility from the efforts to clean up the Gulf. I highly doubt that this is the case, however.

    20 Joe Midolo said this (November 10, 2011 at 10:16 pm)

  • “14 Best and Worst Dorms in the Country”

    This infographic is one that I found on a website called Killer Infographics. The page it was found on is titled “8 Factors of a Good Infographic” and this one was placed under the factor “A Clear Story”. It shows the 14 best and 14 worst college dorm buildings in the country. I found it interesting because it relates to our daily lives and it was interesting to compare the different schools and make connections with previous visits or where friends attend.
    Data: Shows the 14 best and the 14 worst college dorms in the country
    Audience: Mainly college students and possibly the parents who are helping their children in the college choice process.
    Purpose: Compare dorms at different schools as well as categorizing and ranking those best or worst in the country.
    Two Stories:
    Broad Story- There is a variety of different schools that make up the best and worst college dorms in the country.
    Specific Story- The school that was ranked the best dorm in the country is St. Basil’s Court at La Salle University. While the worst ranked dorm is A Tower at University of Pittsburg-Pittsburg Campus.
    LATCH:Category because it divides up the different dorms with bars but also divides the best and the worst. It is also hierarchy because it shows the better/worse dorms with longer bars. Then as the ranking goes down the bars gradually get shorter.
    Attention- is drawn by the opposing colors; typically red (used for the worse dorms) expresses a bad reference while green (used for best dorms) expresses a good one.
    Interest- for college students who are looking for a school and a nice place to live
    Desire- more students would want to go visit and look at the dorms that are higher up on the list when choosing a school
    Action-it could make students visit or choose one college over another and make them aware of which has the worst ranked dorms
    Effectiveness: This graphic is effective because it is simple, organized, and gets the point across to the viewer’s quick and easy. The use of color is effective and distinguishes the different categories easily and to emphasize the good vs. the bad. The purpose for the graph is clear and there is no data distortion so it effectively displays the data.

    21 awitmer said this (November 10, 2011 at 10:05 pm)


    Purpose: to inform people of the different types of engagement rings/ how much to spend on them.

    Audience: General public because it is informative, however probably most useful to men.

    Data: The data shown in the graphic is basically all about engagement rings and how much to spend on them.

    Why this graphic: I choose this graphic because it was something different and I found it interesting.

    2 stories
    Broad story: This graphic is to show men how to choose a ring
    Specific: This graphic tells the different cuts, colors, and clarities of diamonds, and they also tell how much you are supposed to spend on a ring.

    This graph shows Categories in that there are different types and classifications and prices for diamonds. This graph also uses Hierarchy with size and price to show which of the diamonds are more expensive. In this case, the bigger the diamond is the more it is going to cost.
    Family- I would say that this graph falls under the data distribution family.

    Attention: The fact that this graphic has diamonds all over it is sure to grab the viewer’s attention. Also, the background to this graphic is very muted and they pair that with the bright colors of the text to really make them pop.
    Interest: only people in the market to buy an engagement ring would really be interested in this graph.
    Desire: An emotional connection could be formed from this graphic just because of the topic that it deals with.
    Action: After seeing this graphic someone to go out and make an educated purchase of an engagement ring.

    Effectiveness- overall I do believe that this graphic is effective just because it does deliver a lot of information in an easy and concise way. Another reason is because the information is accurate and not often spoken about.

    22 nadyasyed said this (November 10, 2011 at 8:04 pm)

  • 2006 Poverty Rates In Italy –

    I chose this infographic because it gives a lot of information about poverty in Italy using different lines and arrows to show the proportional rates on the amounts of people in each family.
    Data: 1. Shows the correlation between the increasing number of family members and the increased percentage of poverty that correlates with that.
    2. The use of colors separate the sections of Italy, for example, the far right indicates the South has a much higher poverty rate than Middle and Northern Italy.
    3. Shows out of the 58,751,711 people total in Italy, 12.9% of that is in poverty, and out of the 23,567,059 families, 11.1% is in poverty.

    Purpose: To educate the audience about the amount of poverty that Italy has suffered in 2006, and how possibly the rates could increase by present day since this graph was made 5 years ago.
    Audience: Everyone who is interested in the facts you should know about poverty in Italy. Produced by the National Institute of Statistic, this is a reliable source.
    Family: 1. Correlation – it shows multiple lines and comparisons amongst different sized families, and how that affects the poverty rate, as the rate increases by each family member (except at 5 or more members).
    AIDA: Attention- Attention is drawn by the multiple bright colors and the way the data is represented with arrows and lines, as well as the numbers. The title of the graph could also play a factor, as poverty is a popular issue in today’s global problems.
    Interest- Interest is generated also through the title and the use of color via visual representation captures the reader’s attention if the reader is interested.
    Desire- A connection can be made emotionally if the reader can relate to his or her past living in poverty, and how it affects a family.
    Action- Action could be taken by helping those families in need of food, water or other supplies due to the shortage of finances and inability to purchase any necessary materials.
    Two Stories: Broad – Not really broad, focuses only to one particular area.
    Specific- Poverty in Italy specifically, 12.9% of Italy’s population suffer from it, while 11.1% of Italian families suffer from poverty.
    Effective: The combination of lines and colors is effective because it accurately portrays the data and is a broad subject to interest a variety of people.

    23 Kevin Le said this (November 10, 2011 at 1:07 pm)

  • “The American Energy Spectrum” – by GOOD Magazine


    Data: The data shows the different types of energy generation and and energy consumption produced by the US in 2009.

    Audience: The intended audience is generally meant for people who are concerned about where energy is going or people who are just interested and wants to know how much the US generates and consumes.

    Purpose: Created by GOOD Magazine, the purpose of this graphic shows not only where the US energy comes from but also how much is being wasted.

    Why I chose this?: Well even though this is outdated by two years, I still find this interesting in the fact that we can see what kind of energy we generate and where it ends up being consumed.

    Two Stories:

    Broad Story – There are many different kinds of energy that the US generates.

    Specific Story – The most generated energy in 2009 comes from petroleum which is 37.3% as opposed to our least generated which happens to be solar and we only generated about 0.1%.

    LATCH: I would have to say that this graphic might a show a bit of category and hierarchy. Category because it divides up the sources of energy into nine types and hierarchy because it gives a percentage of the different energy sources and shows what kind uses it most.


    Attention – I guess the attention is drawn by the various colors used and its structure.
    Interest – As far as interest goes, it shows the energy and then gives an overall as to what kind uses it.
    Desire – The only way I could see this as being desire is by having this graphic project the future use of our energy generation and how we may be able to manipulate this.
    Action – This could probably make people more aware of out energy usage and thus maybe reduce the amount as much as possible.

    Effectiveness: It is effective because we get a sense of how much the US is using and gives pie charts for each lines shown but however this is sadly in the year of 2009 and thus we do not have one for 2011-2012 or at least it has not been made yet.

    24 kwilfong said this (November 10, 2011 at 6:53 am)

    “10 Things you should know about water”- EPA Water Facts
    I chose this infographic because it gives a lot of information using different mini graphs such as pie graphs, calendars, and proportions.
    Data: 1. Shows the proportion between the amount of oil that can destroy 25 liters of fresh water.
    2. Pie charts that give the percentages of agricultural use, industrial use, and domestic use in certain categories of the world, low and middle income countries, and high income countries.
    3. Uses a calendar to show how long a person can survive without food and without water.
    4. Uses percentages to show how much salt water vs. fresh water is located on earth.
    Purpose: To educate the audience about various facts about water including how long a person can survive without it, the amount on earth, it’s uses in the world, and the amount of oil it takes to contaminate a certain amount of water.
    Audience: Everyone who is interested in the facts you should know about water. Produced by the EPA; this is a reliable source.
    Family: 1. Data Distribution
    2. Proportional Chart
    3. Data Distribution
    4. Proportional Chart
    AIDA: Attention- Attention is drawn by the earthly colors and the title which suggests you should know these certain facts about water.
    Interest- Interest is generated also through the title, if the audience is interested on learning these facts.
    Desire- An emotional connection could be formed if the person currently has or has experienced a shortage of fresh water sometime in their life.
    Action- Action could be taken to preserve the amount of water they use by shortening showers and turning off the water when you brush your teeth.
    Two Stories: Broad- Fresh water is used in a variety of ways around the world
    Specific- 2.5% of all water on earth is fresh and only 1.7% of fresh water is readily accessible for humans.
    Effective: This combination of infographics is effective because it accurately portrays the data and is a broad subject to interest a variety of people.

    25 lbraney said this (November 9, 2011 at 10:22 am)

  • Infographic:
    The purpose of this infographic is to explain how freeways come to a stop and traffic occurs. The general audience for this infographic would be people who drive on the freeways so they can be aware of how traffic starts. The data being provided is steps of how the traffic starts on the free way and an example that explains the traffic effect. This infographic belongs to the time series graph group because although it doesn’t show exact time it shows how the the freeways slow down by each step. An example of a broad story for this infographic would be that freeways slow down because when one car slows down other cars slow down. An example of a specific story for this infographic would be that free ways can slow down when a car merges in front of another car, which cause the other car to slow down and causes a pattern throughout the other cars on the freeway. Also this infographic falls under the time category in the LATCH principles because it shows how freeways slow down by steps. This infogrpahic also follows AIDA. For ATTENTION the title of the infographic will catch the readers eye because all people want to know why freeways slow down. For INTEREST this infographic shows a diagram of step by step how traffic on freeways start. For DESIRE the infographic can show people to drive with more caution on freeways. Lastly, for ACTION this infographic can show people what not to do on freeways to avoid traffic from starting. I believe this infographic is effective because with the steps of how freeways start to slow down it can show drives how to avoid it from happening.

    26 Tyler Hensley said this (November 7, 2011 at 8:28 pm)

  • How People Share Content On The Web


    Purpose: Originally created by the company “AddAny”, which provides Web publishers tools to share content. Specifically, this graph show what is the media that people most use to get and share information.

    Audience: This graph is meant for the general audience who uses the internet to obtain information for interest or to learn from it. This is usually appeals to the younger generations, who know and use more modern social media and to companies that want to advertise their products.

    Data: The graph divided in sections according to the influence of the different types of social media.

    Why did I chose this graph?: I found the information portrayed in this graph interesting because social data sharing and obtaining is a part of my every day life.
    2 Stories:
    • The Broad, or Overarching Story: There are many tools that people use to keep updated with society and to share information.

    • The Specific Story: Facebook is the leading sharing social tool, shown in a section of the pie graph as representing 24% of the 14 groups of media.

    • This graph shows Categories in that there are different methods of sharing data with others, and these are divided into 14 different sections.
    • This graph also uses Hierarchy with size and percentages to show which of the tools is predominant. In this case, Facebook occupies the largest chunk of the pie graph.

    Family- This graph falls under the Proportional Graphs because it communicates differences of what are the sizes that represent each tool within the pie chart and it uses numbers to show what the predominant tools in the graph are.

    • Attention: Attention is grabbed with the use of the different colors that represent each of the data-sharing tools.
    • Interest: The topic presented in this graph grabs interest, because sharing tools are very influential in society and they appeal to everyone that knows how to read.
    • Desire: The audience will learn which tools have the most efficiency in data sharing and thus they will desire to use this tool as a tactic for communication with the masses.
    • Action: From this information, people might learn how to maximize their data sharing and maybe even cause the audience to learn how to learn and use these tools, so that they may become knowledgeable of the benefits and detriments of them.

    I believe this graph is effective because it follows many of the guidelines suggested that create a successful infograph, such as having the data stand from the background, using space effectively, having minimal chart junk, having chosen appropriate information to be expected for the audience to know, and because the color choices are appropriate because the contrast is good among the percentage numbers and the colors both when printed and when in the computer.
    Its message can be clearly interpreted and it generates interest to find out more about each of the technologies and the different options to share and learn information.

    27 Ileana Perez said this (November 5, 2011 at 5:32 pm)

  • The infographic I chose, available from, is called “A delectable kaleidoscope of candy bars.” It was originally designed by Pop Chart Labs, as a commercial print for sale. The Fast Company, a progressive media site with an emphasis on technology and design identified it as an “Infographic of the Day.”
    The data included are candy bar names and their respective ingredients, and the purpose of the image is to organize and identify common ingredients among them. The web/mind-map design shows each bar’s ingredients individually, and the infographic also has a proportion chart influence in that each ingredient is represented in the oval of the bar’s name. The design facilitates comparisons and encourages the discovery of some international and/or lesser known confections. The intended audience would be any commercial audience interested in candy, especially children.
    The LATCH principles applied would most significantly be category, either by the name of the bar or the ingredient. It also includes category, as the chocolates in the center are larger, indicating that they are used most frequently in candy bars. Following AIDA, again the audience is general and broad, with a likely focus on children, so the interest would be overall rather passive. Desire could be hunger, or nostalgia, as some candies can evoke childhood memories. Any action would be commercial, either causing the viewer to purchase a new candy bar or for industry leaders to see a gap in the market and spur production of something new.
    The general message of the image is that there are a multitude of ingredients used to create popular candy bars. A specific message would be that an “Idaho Spud” has marshmallow, coconut, and compound chocolate.
    I believe this infographic is effective. The color coding of the ingredients greatly helps in being able to identify them without having to trace the lines and all of the text is clear. The color use is upbeat, matching the message, and the image as a whole is organized simply, allowing it to successfully convey such a large volume of information.

    28 Brooke Andrews said this (November 5, 2011 at 3:58 pm)