Infographic of the Day II

Use the class rubric to analyze a new infographic.  Make sure to indicate where you found the infographic (include the link) and give an overall assessment of how effective you think the infographic is.

25 Responses to "Infographic of the Day II"

  • “The New Marketing Trifecta”
    This infographic was interesting to me because it delt with social media and finding new ways to spread ideas through different types of communications.
    DATA: Different technology system’s people us and ways companies transcend information to them. it goes over mobile devices (smartphones), email, and social media (Facebook, Twitter, youtube, ect).
    PURPOSE: To show what technologies people are using and how marketing companies reach out to them.
    AUDIENCE: could be to firms, so they can see the best ways to get their advertisements across.
    FAMILY: all comparative data (pie charts, bar charts, and percentages)
    LATCH: categories (show different types of technologies and sort of hiearchy (shows which type of media is more popular)
    A-Different colors capture attention
    I-Interested i knowing how marketers plan where to put their advertising
    D-the most effective way to get advertisement across
    A–notice where the see advertisements
    BIG: MArkets target through email, mobile devices, and social media
    LITTE: majority of people use email×390.png

    1 Claudia Autore said this (December 11, 2011 at 9:40 pm)


    This graphic shows the history of Apple’s computers from the beginning of the company in 1983 to the present. Its intended audience are tech savvy people who are interested in the history of the company. The graphic’s purpose is to educate about the history of Apple, and it is a time sequence graph. Broadly speaking, the graphic shows that Apple has had quite a few different computers over the years. Specifically, Apple didn’t start developing laptop computers until 1991. This infographic has the time and category aspects of LATCH and the interest portion of AIDA.

    2 cmackey said this (December 9, 2011 at 7:53 pm)

  • First Semester: An Infographic

    Usefulness: The purpose of this graph is to show a college freshmen’s habits will change over the course of the first semester. The data looks proportional but it is really hard to tell because there is no key to know the exact values. The audience would be to college freshmen. The LATCH principals in this graphic are time and category. The AIDA principal in this graphic is interest, because I compared the data to myself and found it to be oddly correct.

    Legibility: The data is broken up into months which allow the graphic to be easy read. The font and color choices are appropriate and easy to distinguish because of good contrasting colors.

    Design: The graph is a time series graph broken down into the first semester of college by months. This allows the graphic to be very data dense but also to be organized with little to no wasted space. Color isn’t needed in this graphic. The text size is big enough to read with ;little strain on the eyes.

    Aesthetics: The data is organized well, easy to relate to the other months. The pictures help to show how the students attitude in class will change over the course of the first semester as well.

    Overall: The graphic is most likely opinionated but oddly enough, the data is pretty accurate. There is no key however, so exact numbers in the data is impossible. However, it is very easy to relate each month to each other.

    3 Kaleb Nguyen said this (December 9, 2011 at 9:59 am)


    I found my infographic on the daily infographic, which is a site that contains many different infographics. This graphic is talking about the popularity of the cyber Monday deals. Which is the equivalent of black Friday after thanksgiving, except for that it is the Monday following black Friday and it is for online shopping. The data being displayed is mostly statistics of various facts about cyber Monday. The intended audience would be the general consumer. The purpose is to inform consumers about cyber Monday. In the second segment, would be relationship because the pie chart indicates a comparison of the “pieces” of the pie. The broad story would be that many people shop on cyber Monday. The specific story would be that 5% of employers have fired someone for holiday shopping at work. LATCH: this graphic uses both the “C” and the ‘”H”. The pie chart represents the categories because it is connecting pieces of data. The bar graph represents the hierarchy because it arranges the bars in numerical order. AIDA: This graphic grabs the attention of the audience because it is interesting to look at and being a consumer based economy it can relate to everyone. It is interesting because bit has multiple sets of differing data and it also adds humor which can appeal to some people. I think there is definitely a desire to know this information especially because as a society we are becoming much more web based. People who may not have known about cyber Monday might choose to participate in the online deals in the following year.

    4 Marina said this (December 9, 2011 at 4:05 am)


    Why this: Not going to lie, it’s on the Wikipedia page for “infographics”.

    Purpose: to show the size of Napoleon’s army as it marched towards Moscow in the winter, and as it returned to France. It also shows the air temperature over the same period of time.

    Audience: historians or people studying Napoleon and/or the time period of his reign.

    Data: size of Napoleon’s army (approaching Moscow in tan, leaving in brown); air temperature

    Family: timeline

    Broad story: The size of Napoleon’s army dramatically decreased as he invaded and returned from Russia.

    Specific story: Napoleon started with 422,000 troops, and returned with just 10,000.

    Attention: The graphical part of the infographic is very prominent and takes up most of the space.

    Interest: The graphic could be interesting to anyone curious about history and/or Napoleon, and especially when it was first created as it was one of the very first of what we think of as infographics.

    Desire/Action: The infographic may make people want to learn more about Napoleon and his history, and Russia.

    Effectiveness: I think it is effective because it shows what might otherwise be a boring and verbose table of data in a compact and easy to understand way. You don’t even have to speak French to get the gist of it.

    5 aelindeman said this (December 9, 2011 at 2:52 am)

  • i got my infographic from
    Data:The data shown represents the largest bankruptcies in history, showing the company and the pre-bankruptcy assets
    Audience: The audience is for anyone who has any interest in the economy
    Purpose:To show just how many bankruptcies occur and to prove that they happen to big time companies
    Family: Proportional-uses ships to distinguish the assets of the company
    Time series-the y axis shows the years that these occurred
    2 Stories:- A range of big time companies have filed for bankruptcy over the years
    -2009 saw 5 large corporations file for bankruptcy while in 2005 we only saw 2 companies file
    LATCH: Time-shows events over a time period of 22 years
    AIDA: -Attention:this definitely grabs peoples attention not only with the topic but with the pictures
    -Interest: interest is gained through the seriousness of this topic
    Effective?: I think that this infographic is very effective. It provides all the necessary information that is needed and presents it in a unique manor

    6 bgeorge said this (December 9, 2011 at 12:22 am)

  • Source:

    Data: The data present in this graphic is representative of the various types of geeks in the world, where they originated from, and the flow of how each “sect”, so to speak, was created.
    Audience: Anyone, those interested in mildly satirical sociology.
    Purpose: To show the progression of how geeks “evolved”
    LATCH: This graphic uses the TC part of LATCH, it’s a time flow chart to show how geeks evolved over time, and it also categorizes them. Each geek is represented by a different sign and is also given a little caricature.
    AIDA: As for AIDA, this graphic definitely draws interest, however it doesn’t do much else. Its sole purpose really is just to raise an interesting piece of information.
    Main Focus: There’s many different types of geeks!
    Effective? I’d say so. It conveys it’s information in a clear and concise way without beating around the bush. It’s also aesthetically pleasing so that’s a plus too.

    7 marnold said this (December 8, 2011 at 8:17 pm)

  • “Our Favorite Drugs”
    I selected this infographic because it is interesting- it takes a less formal, more informative spin on a serious topic- drug abuse. The unique design and color combinations make it interesting, and the combination of location and prevalence is innovative.
    The data is the number of drug-specific arrests made, as reported by the Department of Justice, by region of the United States. The purpose is to establish a relationship between specific drugs and locations, as well as display the differences between regions. Intended for a broad audience, this infographics would be of particular interest for the police.
    What makes this graph different from many is that it is a relationship graph that displays not only proportion between different drugs, but also divides the results by the categories of region. Thus, the graph falls under LATCH as both location and category. For AIDA, what initially attracts the viewer is the color, as well as the design of the names of the drugs inside of the graph itself. Someone would be interested in the topic if they worked to fight drug abuse or simply wanted to investigate the relationship between location and drugs of choice. There is no particular desire involved, unless, again, one was interested in fighting drug abuse or looking to avoid a high rate of a particular drug. The infographic would also only prompt action in the aforementioned groups.
    For a Two Stories analysis, the overarching statement would be that the American drug of choice varies by region. Specifically, in Florida, Puerto Rico, and the Virgin Islands, cocaine is by far the most popular.
    I would say this infographics is effective, as it easily conveys a complex analysis to a fun, easy-to-understand image. The words inside of the graph I find legible, but if someone else did not, it is color-coded. To improve the graph itself, the y-axis (assuming the x-axis becomes location) could have a marked scale for proportion. Additionally, the drugs are reported as percents of a whole per region; while not necessarily related, there is no indication of the relative number of incidents per region, i.e. while methamphetamine is relatively more present in the Southwest as opposed to the Midwest, there is no way to identify whether that region has a higher overall drug abuse rate.

    8 Brooke Andrews said this (December 8, 2011 at 7:22 pm)

  • Data- The data presented here is showing the audience how the atlanta braves hit in terms of OPS (On-Base Plus Slugging) percentage. Tim Lincecum dominated the brave in this statistic.
    Audience- Any baseball fan, player or coach
    Purpose- To show how Tim Lincecum owned the braves
    Family- This graphic falls under the category of relationship graph because it is showing how Lincecum kept the braves down to a .387 OPS which is pretty bad as a team.
    2 Stories- broad- Tim pitched really well against the braves. Specific- the team as a whole had below a .400 OPS and that Alex Gonzalez led the team in OPS
    LATCH- There is only one principle in LATCH that this graphic has which is Hierarchy because it shows the difference in percentage of OPS and color coded in red gray and blue red for great gray for average and blue for poor.
    AIDA- Attention is that when a team is this low in OPS they need to work on getting on base more and bringing up their personal slugging percentage. Interest yes when a fan or coach is interested in seeing what the actual percentage was to understand if they need work or not. I do not believe there is any desire in this graphic. Action more practice time should be consumed to improve this in the next time they face Lincecum or even better getting it better than ever.
    Effective- I believe this graphic is very effective in that the use of colors helps people who are not that in to baseball understand which numbers are bad and which are good. The data is presented clearly and the percentage is easy to be understood. Also it is very straightforward not to overwhelming but not to where it is boring either.

    9 jono31 said this (December 8, 2011 at 6:12 pm)


    Purpose- To show how much money different cities pay for on food, dining in or dining out.
    Audience- Anyone in society because it is interesting to read.
    Data- How much money is being spent on food, either groceries and going out to eat, per households in various cities.
    LATCH- Location, because it shows how much money cities pay for food; time, because it shows how much money is being spent on food over a particular amount of time; and hierarchy, because it puts the cities in order from who’s spending the most money on food, to the cities that don’t spend a lot on food.
    AIDA- Interest, because it is an interesting infographic and grabs the attention of the viewer; action, because the viewer may take this information and learn from it.
    2 Stories: Big picture- Households spend thousands of dollars on food each year. Small picture- Austin, TX spends the most money on food each year while Detriot MI spends the least amount.
    Effectiveness- I think this infographic is very effective because it is informative and interesting to read through.

    10 Callie Wysor said this (December 8, 2011 at 3:45 pm)


    Purpose- Provide interesting information about previous World Cup tournaments
    Audience- People who are interested in the World Cup
    Data- The data in the infograph is showing statistics about past World Cup tournaments
    Reason for choosing this infograph- I enjoy watching the World Cup and I also play soccer
    Broad Statement- 32 countries compete in the World Cup tournament
    Specific- Brazil has won the most World Cups, 5
    LATCH- this infograph falls in the location category because the data is based on different countries throughout the world
    AIDA Attention- it has a very nice display and the information is very clear. Interest- this infograph catches the attention of anyone who likes the World Cup tournament. Desire- there could be a desire to learn about previous World Cup tournaments to gain knowledge. Action- does not apply.

    Effective- This infograph is very effective. It is clear and easy to read, allowing the viewer to absorb the information

    Source- found on, but the article “Infographic Showcase” displayed other interesting infographics on the webpage

    11 Nicholas Kent said this (December 7, 2011 at 5:37 pm)

    The purpose of this infographic is to explain to the audience why they should stop drinking bottled water. This purpose is presented clear in the title of the graphic. The sources used are listed at the bottom of the graphic which are Wikipedia, Mother Nature Network and US Food & Drug Administration. This website is also a “.org” which means top level domain for non-profit organizations and also tends to be a reliable source. The data presented seems to be proportional to the values related to them. This graphic relates to the audience which is everyone because everyone needs to consume water to survive.
    On the pie and the bar chart there really aren’t axis labels only the values are given of the bar. This leaves the audience to do the math for what is the other portion of the pie chart if 90% of the cost of water bottles goes to things other than water. The font usage is very effective; the titles and broader topics are clearly larger that the data presented in paragraph form.
    The space on this infographic is being used but I think it could contain a lot more data in the form of graphs than what it does. The big water bottle in the middle could be some sort of bar chart and the background has the trio of colors that could represent something. The majority of this data is presented in the form of words which tends to be effective but most people won’t be drawn to read the paragraphs they would rather glance at a comparison. The data that is presented is conveyed properly and readable.
    The variety of blues work well in this infographic with the accents of red, black, and white. The blues have enough contrast to be easily read. The images that do not present data such as the water bottle are too large and take up space but would be more effective if it had some sort of graph in the bottle. The data is also organized in an effective way that connects the points to the audience. This graphic would most likely draw the audience’s eye to view the infographic because it relates to everyone because everyone drinks water. Ignoring the amount of data presented this infographic is aesthetically pleasing because of the data organization and the way the colors and fonts work together.

    12 lbraney said this (December 7, 2011 at 4:23 pm)

  • Source:

    Purpose: Professor Hector R. Cordero-Guzman from the School of Public Affairs at Baruch College partnered with the visualization experts at JESS3 to create an infographic that painted a picture of who is occupying Wall Street.

    Audience: It is meant for a general audience who watches the news to be informed of the demographics of who is occupying Wall Street. To show what different groups the people who occupy belong to.

    Data: The data is divided into 5 different segments of circles within circles to ultimately show how much of each of the 5 major classifications make up the groups of people that are involved in the protests. Ultimately, the majority of the people involved in the protests are men between the ages of 25-44, go to college, work full time jobs, make less than $25,000, and are Independent or have another political inclination.

    2 Stories:
    -The Broad Story: There are 5 main demographics to consider when deciphering who are the people that are the most involved with Occupy Wall Street.
    -A Specific Story: 93% of the population supports the protests of occupying Wall Street.

    -Category is used because the data is separated in groups according to politics, gender, if the person goes to school, income, and if the person has a job. Hierarchy is also used because in each of the divisions, some percentages standout due to the 3D effect of the chart, the brighter colors that make the data stand out from the background, and the font size and color standing out and fading.

    -This graph falls under the Proportional Graphs because it communicates differences of what are the sizes that represent each of the components of the 5 major roles a person has integrating in the population.

    •Attention: Attention is first grabbed by the 5 categories in the center of the circle with the use of the different colors that represent each of the main demographics that make up the Wall Street protesters.
    •Interest: The topic presented in this graph grabs interest, because this is a current issue that deals with grave issues in our country that are affecting our nation.
    •Desire: The audience will want to learn about the issues that Occupy deals with.
    •Action: From this information, people will desire to support the protests, fund, or join in the fight against social and economic inequality, high unemployment rates and the negligence of the rich and powerful.

    Usefulness- Although the graph does not explicitly talk about what Occupy Wall Street deals with or who are the 93% who support the protests are, this graph is effective because by making specific information stand out, it makes people realize what demographics stand out. It provokes people to want to seek more knowledge about the subject.

    Legibility- The font is a little faded out in some of the data and so it is a bit hard to read. But there is no unnecessary ink involved.

    Design- By using a familiar pie chart style, but in a different way, draws attention to the curious eye and there is minimal chart junk.

    Aesthetics- The infograph might not print or be projected well because some of the colors chosen do not offer enough contrast to read what the values are inside some of the wedges on the circles.

    Why did I choose this graph?: I chose this graph because I have been recently hearing a lot of about this subject and I want to learn more about it.

    13 Ileana Perez said this (December 7, 2011 at 10:14 am)


    Rush hour infographic

    Purpose: This infographic provides information about the time of day that the road is the busiest.

    Audience: For all of the drivers in the United States

    Data: The data is represented in a creative bar graph

    Why did I chose this graph: This graph is understandable to a lot of people, because we all drive and most do not want to get caught in traffic.

    Broad Story: There are cars on the road at many different points of the day.

    Specific Story: 9:30-12 is the busiest time on the road at 24.3%


    Location: America

    Time: 2010

    Category: It is linked to values


    Attention: The readers attention would be captured by the creative way the information is shown, and then it would be kept because there is not a whole lot going on in the graph and it is easily understandable.

    Interest: Since everyone will, at some point, drive in rush hour, this would be good information to have.

    Desire: I would say that people wouldnt want to be in the peak of action on the highway.

    Action: Leave at a different time.


    I think this graph is very effective because it does not overwhelm the reader with a bunch of facts that they dont really care about. It shows the information clearly, and because it does that, it makes it easier to understand.

    14 mbuckner said this (December 7, 2011 at 5:39 am)

  • “End of the Line: When Will our Natural Resources Run Out?”
    I chose this infographic because I found it interesting to know how our worlds runs technologically. The resources and their availability seem very important in this day and age, when everyone is concerned about the future and advancement.
    Data: Estimation of times that natural resources will be completely used up for aspects “fuel”, “technology” and “weapons.”
    Purpose: Demonstrate scarcity of materials. Shows dependence on metals. Encourage rationing of resources in order that they last longer
    Audience: Tech companies. Gas companies. Government. Military services. Anyone using a significant amount of technology or interested in conserving resources. (Liberals)
    Family: Proportion Chart and Time Series Graph. Compares lives of resources using lengths of bars. Time is on horizontal axis and all data is based on time.
    LATCH: Time is shown in this graphic because there is a timeline at the top and the message presented is the time that all the resources will run out. Categories in this graphic are Fuel, Technology and Weapons.
    A- This graphic catches one’s attention with the different colors and use of popular terms
    I- Many people are interested in conserving our resources and knowing what is going to likely happen in the near future
    D- There is a desire to prevent using up all of our natural resources and there is a desire to know more details about the scarcity of the resources
    A- The reader will act by not using as much natural resources and choosing methods that conserve resources. This will also lead to curiosities about how we can find alternate areas to attain resources.
    Two Stories:
    Pattern Perception- The natural resources that create fuel, technology and weapons are supposed to run out in the near future
    Table Lookup- The fossil fuel coal is to be depleted in the year 2047
    Effectiveness: This graph is effective because it is easy to read and extremely interesting and relevant to our day and age. People are definitely going to be concerned about the information presented. It is presented in a clear way, Is legible and uses appropriate colors.

    15 Mo Sunderland said this (December 6, 2011 at 9:12 pm)

  • Data: This is an infographic that shows the Periodic Table of Typefaces. This infographic gives a complete periodic table of all different types of fonts used today. It shows us the Symbol, Name, Designer, Year Designed, Family and or Class (Serif or Sans-Serif), and Rank. The Ranking is on the bottom left, based off of numerous lists and opinions.

    Audience: The intended audience for this infographic would be anyone who uses computers or is interested in the different typefaces around the world. The infographic puts the data into an interesting way of reading data.

    Purpose: The purpose of this infographic is to show us the leading typefaces in a chemistry like fashion. It tells us the designer, year designed, ranking, and what it looks like.

    Family: This infographic is categorical, it puts the data into ranking categories, family categories (Serif/Sans-Serif), and year created.

    • Broad Overview: A general statement of this infographic would be that many typefaces have been created
    • Specific Statement: A specific statement would be that Helvetica is the number one ranked typeface in the world.

    • Location: This infographic does not use location.
    • Alphabet: This infographic uses alphabet in a chemistry type of way.
    • Time: This infographic uses the time principle, it shows us what year certain typefaces were created.
    • Category: This infographic uses the category principle by categorizing typefaces into families (Serif or Sans-Serif).
    • Hierarchy: This infographic uses hierarchy because it ranks the typefaces.

    • Attention/Awareness: This brings attention to all sorts of typefaces in the world
    • Interest: This graph is interesting because it shows all the different typefaces.
    • Desire: This graph makes me want to write a paper.
    • Action: This calls for a bias of the ranking of typefaces.

    Effectiveness: This is an overall effective infographic. It is an interesting way to show the different typefaces, and organizes the information into an attractive

    16 sbarlow12 said this (December 6, 2011 at 8:24 pm)

  • Life is a Breach

    This infographic has a clear purpose, which is to show the reader how many digital records have been lost, stolen, or compromised. It also shows how they were lost and the organizations affected by those breaches. With the scale on the x and y-axis, data distortion is prevented and shows the information accurately. The intended audience is people who would be interested in how many breaches in electronic information there is and who are affected by it. It could also just be directed toward the average person with electronics and Internet access. It does not take a lot of previous knowledge to understand the graphic so it is clear to a wide range of people. It also shows who gathered this data and who made the graphic.

    This graph has clear labeling of the axis, a clear scale, good contrast, and clarity between the different organizations and the different kinds of incidents. The titles and labels on the graph show importance of different parts, for example the main title is larger then the labels for the different organizations. Overall, this graph is easily read and quite legible.

    This graph uses a good amount of space, its not very data-dense, but it is also not very empty. This graph uses color so that it draws in the reader’s attention and adds to the presentation of the data instead of distracting away from it. The presentation and overall design of this graph is successful.

    The information in this infographic is organized and easy to read and understand. The purpose of this infographic is clear and shown successfully. It uses color correctly comes together in an aesthetically pleasing way.

    I think this graph is effective in showing the information it wanted to get across. It is easy to read, it is clear and has a description for anyone who might be confused by the topic. It fulfills the majority of the requirements laid out by the class in our rubric. The only problems would be the scale on the y-axis (which they did not clarify was in thousands) and the contrast between the colors used (which is helped by the face that they are in the same order in the key as they are in the graphic).

    17 Heather Kennedy said this (December 6, 2011 at 8:17 pm)


    The Geo-social Universe By JESS3

    Purpose: It shows how many users access these sites via using mobile devices.

    Audience: It’s generally towards the public which means probably just about any person.

    Data: Shows the amount of people that access these various sites using their mobile devices.

    Two Stories: Broad – Most of these sites seem to be social sites. Specific – Skype has the most visitors amounting to about 590 million people.

    LATCH: If I could describe what this graphic falls under then I would have to say maybe hierarchy. It takes these websites and lists them from most accessed to least accessed.

    AIDA: Attention – I guess its color choice is what brings out its attention to its audience. Interest – I believe it brings its interest towards any audience considering the websites are social based. Desire – Possibly there might be a desire to know which website people generally visit the most. Action – Again probably coincides along with desire.

    Effectiveness: I guess this graphic is somewhat effective using the circles as a way of portraying the size difference in the amount of people that access these sites.

    18 kwilfong said this (December 6, 2011 at 6:37 pm)


    Family: Relationship graph
    Purpose: To show the worlds resources by country.
    Audience: People interested in the worlds resources and where they come from.
    Data: The data from this graph is showing the top leaders of resources by country.

    Attention: The color and layout of this infographic really catches the eye of the reader. Also it is very organized and easy to read.
    Interest: This graph shows the resources of the world and which country in the lead for each resource.
    Desire: The only desire that could be used from this infographic is if each individual country wanted to increase there resource to become one of the top countries.
    Action: Individual countries increase there resource in order to be one of the top countries for that resource.

    Location: Shows the map of the world.
    Category: It divides each country into groups of different resources.
    Hierarchy: Shows top countries of each resource.

    Broad story: Canada has the highest production of uranium.
    Specific story: The United States has 48% of the production of corn and 36% of the production of soy beans in the world.

    Effectiveness: Overall this infographic is effective because of the layout, which makes it very easy to read and understand, and how organized it is.

    19 thensley18 said this (December 6, 2011 at 5:39 pm)


    I chose this infographic because it describes data between movies, and movies are a popular thing in society, and also I have a huge interest in movies as they provide great entertainment for the audiences.

    Data: 1) Shows the correlation between the top-grossing movies and top-pirated movies in 2008. 2) The use of colors is not too different, as the infographic is simple with not too many colors being overused and the data is still being presented clearly. 3) Shows that the top-pirated movies list is almost completely different from the top-grossing movies.

    Purpose: To show the audience about the popular movies 2008 and popular movies in general that was pirated the most; shows a correlation between the two different data sets.

    Audience: To everyone who enjoys movies and enjoys watching them, and to give them an idea on what movies to watch when they can’t find a movie.

    Family: 1. Correlation – it shows a simple two-table presentation of two separate data sets, comparing most pirated movies versus top grossing films in 2008.

    AIDA: Attention- Attention is not really drawn because of the use of simple colors, but the topic being presented may interest the reader because of the topic dealing with movies itself and that movies today are a popular trend for social activities.

    Interest- Interest is generated also through the title and the data being presented.

    Desire- A connection can be made emotionally if the reader has watched or seen those films and can relate with his or her experiences.

    Action- Action can’t really be taken because piracy is such a difficult thing to stop, and there many websites out there today that carry out this process. Unless the government does something about shutting down the sites, piracy will continue to roam the Internet.

    Two Stories: Broad – Shows multiple films in both categories, not just one film.

    Specific- Top ten movies being pirated against the top ten grossing movies in 2008. Basically, the bestselling movies are not the most pirated ones.

    Effective: The use of simple colors and tables along with readable font combined with the popular topic allows the infographic to be effective and present the data clearly without overdoing anything.

    20 Kevin Le said this (December 5, 2011 at 12:12 pm)


    This infographic is a piece of a big mega-graphic all about the production of Christmas trees. My section is the one labeled “Christmas Trees-America’s Other Cash Crop”. I found it interesting because it relates to this time of the year and personally my favorite holiday.

    Data: Shows the number of Christmas trees harvested in the different states in 2008

    Audience: Mainly for fun and maybe if you were curious at where your tree in your house came from.
    Purpose: Compare the different states and the number of Christmas trees they harvested

    Two Stories:
    Broad Story- Almost every state in the United States harvests Christmas trees in the holiday season
    Specific Story- The top state that harvests Christmas trees is Oregon harvesting 6,850,841 trees while states like Nevada and Wyoming.

    LATCH: Location because it’s a map of the US. Category because it divides up the different states. It is also hierarchy because it shows the states which produce the most and least number of trees and ranks the top 6.

    Attention- is drawn by the big font says 83% chance your tree was grown in one of those 6 states along with the fact that those states are marked with stars.
    Interest- for people buying a Christmas tree or just interested in tree harvest
    Desire- maybe it would make you wonder where your tree came from or make you want a tree
    Action- if you use a fake tree it might make you want to try a real one this year.

    Effectiveness: This graphic is effective because it is simple, organized, and gets the point across to the viewer’s quick and easy. The use of color is effective and distinguishes the different numbers of trees harvested as well as showing the top six states that produce the most trees. The only bad part of the graph I though was the similarity in colors between the greens representing the different values.

    21 awitmer said this (December 5, 2011 at 11:34 am)


    This Infographic is trying to show how the history of Apple, a company that has been in business for nearly 30 yrs. As of 2011 we now have a new iphone and a new ipad. When you look back to beginning of apple, there is no way you could tell where they are going to go. The Intended audience could be any whom is interested in knowing the history of Apple or, could be used in a presentation by apple to show this where we came fron, look how far we have come, and look where we can go. This Infographic is a categorical time series graph. The broad story of the infographic is they have been in business since 1983, but the specific story could be that the majority of devices made in the last 5 years have been in the same category.
    The graph uses Time, Category, and Hierarchy from the LATCH Principle. Time; by how it shows devices made from 1983 – 2011, Category; by how it uses different colors to represent different types of devices, and Hierarchy; by how some categories take up more space and are larger than others.
    AIDA – your attention is drawn to the many colors, not only in the graph, but also in the title. The Interest and Desire of the infographic would be for either just a history aspect or an instrument used to persuade people on how far you could go in a company. This graph was very effective in that it successfully shows the history of the Apple company and that it is easy to follow with the different colors working as a path.

    22 Alex Richardson said this (December 5, 2011 at 10:06 am)


    Data: This infographic shows all the most misspelled words and their correct spelling.
    Family: This is a bar chart.
    Purpose: To teach people the correct way to spell these words.
    Audience: The people who misspell these words.
    Broad: Many people do not use spell check on their computers.
    Specific: According to the graphic the word “their” is the most misspelled word.
    LATCH: Separated into categories.
    AIDA: This graphic caught my attention because i thought i may be spelling some of these words wrong. This graph would be interesting to someone who wants to improve their spelling. Desire does not apply. If people study the graphic their action would be spelling these words right in the future.
    Effective: Yes, it teaches readers the correct spelling of these words and may make readers more careful when spelling these words in the future.

    23 kshavala said this (December 5, 2011 at 9:45 am)

  • Infographic of the Day #2

    Human Subway: Underskin

    Purpose: To illustrate the different “pathways” within the human body by comparing them to a standard mapping of a subway sytem.

    Data: Nothing numerical, the data merely encompasses the locations ands names of specific biologic systems

    Audience: Anywhere from the general public to students. I could see this used as a fairly effective teaching aid.

    Location: N/A

    Alphabet: N/A

    Time: N/A

    Category: If anything, I’d say that this fits. The graphic is divided up into different categories based on the specific system it belongs to.

    Hierarchy: N/A

    Attention: The different colors are what drew my eye to the graphic in the first place. Coupled with the, in my opinion, unique layout, it serves to grab the reader’s attention rather effectively.

    Interest: While this is of no pressing interest to anyone in particular, I still think that this graphic could be used as a teaching aid. I wouldn’t go as far as to say that it would appear in any textbooks, but I think a student would be most interested in this subject.

    Desire: Not much to speak of. This graphic is meant to be a sort of informative tool; no sort of desire or action is meant to be provoked.

    Action: Again, this graphic is meant to portray simple facts. I see no instance in which action would be provoked.

    Reason I Chose It: It simply caught my eye. After an hour of sifting through dizzying mega-graphics, it was a welcome relief!

    Effectiveness: In terms of our class rubric, I’d say this graphic is pretty effective. It is useful as a presentation of the different biological systems in the human body; accurately and easily portraying a great deal of data. It’s purpose is also very easily discerned and utilized. A quick glance allows the reader to absorb pertinent information, the colors greatly enhancing the legibility of the graphic. The graph does, however, get a little complicated in with the labels, especially around the pelvic area. Although, considering the amount of data presented, I feel like the graphic presents the information as well as could be expected. I am particularly in favor of the clear, crisp circles used to illustrate joints and organs, as they provide major assistance in orienting the reader as to where exactly they are looking. The design is engaging without being obtrusive, and the clutter only gets irritating in certain areas, such as the central area around the intestines. There are no large gaps of unused space, and the stark white background serves its purpose wonderfully. Anything other than the actually layout of the skeleton would have completely detracted from the graph, making the whole thing entirely too busy. In this instance, the absence of much design/flair actually adds to the overall graphic. Aesthetically, the colors are easily discernable from each other and grab the readers attention. I, for one, was snared by the interesting layout of the graphic, proving to me that it is indeed aesthetically pleasing (at least to me).

    24 Joe Midolo said this (December 5, 2011 at 2:56 am)


    Purpose: to show the different times that people leave their houses in the mornings.
    Audience: General public because it is informative
    Data: The data shown in the graphic is showing the different times average Americans leave their houses.
    Why this graphic: I choose this graphic because it was interesting.
    2 stories

    Broad story: people leave their houses at a lot of different times.
 Specific: This graphic shows that 24.3% of people leave their houses between 930-12am
This graph shows Location because it’s only people in America. It also shows time because its over a sequence of time.
Family- I would say that this graph falls under the data distribution family.
Attention: It has a good contrast, so it catches the readers eye. Also, the big bubbles with the percentages in them draw in attention. Interest: This graph really could be interesting to anyone.
Desire: I don’t think that there is much desire caused by this graph.
Action: After seeing this graphic the viewer could maybe leave their house at a different time because of traffic.
    Effectiveness- overall I do believe that this graphic is effective because it displays the information in simple way.

    25 nadyasyed said this (December 4, 2011 at 9:41 pm)